Event Resources & Associates: Our Competitive Advantage:

  • Due to our associations, we are able to meet government and parastatal BEE requirements • The necessary qualifications and the practical experience to meet the needs of our clients
  • We have the business and communications acumen to strategically service our client base
  • Our association offers a holistic approach to events as well as structured means of adding value.
  • We also offer know how in the Development, Launching and Management of a variety Brands to the local and African market.

Innocent Sekwala

Innocent, Patrick and Lix have serviced a number of corporate and government clients jointly, over a period of 9 years Innocent heads his own Sports Marketing and Management Company, and has extensive marketing background acquired over years in the FMCG companies, including SAB and Premier Foods.

In both companies, he was involved in brand management, marketing and the promotion of various sporting and entertainment activities. In later years, he worked in-house as a consultant for Vodacom sports and entertainment, managing soccer subsidiaries such as the 2006 World Cup Bid, All Africa Games and Safa. Innocent is the event manager for the Telkom Charity Cup as well as the Telkom Knockout, annual events staged under the aegis of the PSL, and serves as an executive director on the board of the Jo'Burg Zoo